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What messages does the public currently get about nonprofit overhead?

What are some alternatives to talking about overhead?

Who is working on messaging to the public about overhead?

Some answers and ideas:

Language We Might Use to Move Beyond Overhead
A useful piece from Grantmakers for Effective Organizations

Where'd My Money Go? Americans’ Perceptions of the Financial Efficiency of Nonprofit Organizations
A research report by Grey Matter Research & Consulting

A Two part guide to online charity raters from Blue Avocado
Part 1 "Charting the Bad and the Bad"
Part 2 "Managing Your Rating"
This pair of articles by CalNonprofits CEO Jan Masaoka analyzes the metrics used by online charity raters (such as Charity Navigator) and offers suggestions on how nonprofits can manage the ratings given to them.

Overhead Costs: The Obsession Must Stop, from the Stanford Social Innovation Review

TED Talk by Dan Pallotta: The Way We Think About Charity is Dead Wrong
This popular TED talk by controversial activist Dan Pallotta addresses nonprofit overhead and executive compensation...and has been seen by more than 3 million viewers. 

Why Can’t We Get Over Overhead? from the Nonprofit Quarterly

Survey: Charities Should Spend 23% On Overhead, from the Nonprofit Times

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